March 2026
Big month. Biggest month, actually. Revenue hit a new high, subscriptions kept compounding, Watermelon went nuclear, the Pantheon is in full flight, and as of today, Hyro is live in the US.
↓ Scroll the memoHere's the state of the machine. Sales, subs, fulfilment, retail momentum, AI infrastructure and US expansion. All in one scroll.
The whole memo, compressed into one fast hit.
Every major lever is moving at once. Growth, retention, retail, AI leverage, fulfilment economics, and international expansion all stepped forward this month.
February closed at $604K, our biggest month ever, and March is already at $522K MTD, tracking $700K+.
Subscriptions reached 7,250 active subs and $532K MRR, up 245% from August in just seven months.
Watermelon became the #1 SKU at 40% of revenue, and the Million Dollar Melon campaign turned roughly $32K into a $250K+ first month.
The Pantheon is now fully deployed, with 5 AI agents running core business functions and pushing output to roughly 3 to 4x team size.
Hyro US is live today. Shopify, Amazon, TikTok Shop, 3PL and banking are all operational.
Retail momentum kept stacking with Stylerunner, Unique Health Products at 8x forecast, and a 7-Eleven ranging meeting this week.
Max Gawn joined as investor and Athlete Ambassador, with Will Day also onboard as ambassador.
ShipBob negotiations could take fulfilment from $14.91 to about $9 per order, unlocking $750K to $1M+ in annual savings.
We hit escape velocity.
February reset the ceiling. March is already following it up, with momentum across subscription conversion, Watermelon demand and brand heat.
February 2026 sales, 7,643 orders.
Already booked with 23 days in.
Rolling 30-day revenue.
The business now looks materially bigger.
240% YoY
February 2026 versus February 2025. This is the kind of jump that changes how the market, and investors, perceive the brand.
Conversion to subscription is above 70%, the core hero flavour is now Watermelon, and paid plus organic narrative is finally compounding the way we always knew it could.
The engine got deeper, not just louder.
The recurring revenue base has now become a genuine strategic moat. What used to be a promising loop is now a machine.
Next milestone: 10,000 by mid-year.
$521K product, $11K delivery.
7 out of 10 new customers are choosing subscription vs one-time purchase.
Compounding base revenue.
MRR — 2,100 subscribers
MRR — 4,000 subscribers
MRR — 7,250 subscribers (today)
MRR target
MRR target 🎯
MRR from $118K to $532K in seven months, roughly 350% growth. Targeting $750K by June and $1M by end of year. This is no longer a campaign outcome. It is a business model outcome.
Churn is sitting around 10 to 12%, which leaves plenty of upside, but the base is already powerful enough to fund smarter bets and move faster.
One flavour became a movement.
Watermelon is not just a winning SKU, it is now the spearhead for brand storytelling, customer acquisition and lifetime value expansion.
Million Dollar Melon
A bold prize mechanic, a simple story, a hero flavour people actually want to talk about. The result was outsized attention and an immediate revenue lift.
With the promo insured and Watermelon already owning 40% of revenue, this campaign did exactly what the best campaigns do, it made the business structurally stronger.
A new operating system for Hyro.
The Pantheon is no longer a side experiment. It now sits inside the company as working infrastructure, extending the team across operations, finance, customer support, supply chain and marketing.
Credibility is stacking in public.
Retail doors, club relationships and athlete alignment are all pushing the brand into new trust networks. This matters because distribution is one thing, cultural gravity is another.
AFL legend, investor, Athlete Ambassador. Plus Will Day has joined as ambassador too. This gives the brand far more than awareness, it gives it signal.
Unique Health Products, the #1 health distributor in Australia, is already seeing Hyro perform at roughly eight times forecast.
Stylerunner continues to perform well, Unique Health is ahead of plan, and a 7-Eleven meeting is happening this week to discuss ranging opportunities.
Margin leverage is hiding in logistics.
Operationally, this might be one of the most underrated moves on the board. A smarter 3PL setup would not just improve service and tech, it would materially widen contribution margin.
Approximate cost per order under the current setup.
Negotiated pathway with better economics and modern fulfilment infrastructure.
Projected annual savings of $750K to $1M+ at current volume, growing as we scale. Better margins, better tech, better operating leverage.
The next hill is already mapped.
The business is moving fast, but the priorities are clear. The job now is controlled acceleration, not chaos.
10,000 active subscribers
Drive the recurring base to five figures by mid-year.
US launch and scale
Move from go-live to repeatable traction across channels.
Capital raise for US expansion
Set up the next fuel source with a stronger narrative and data room.
AI as competitive moat
Keep building internal leverage that competitors cannot easily copy.
NPD by end of June
Launch new product development into the market while the current flywheel is still accelerating.
Here's where you can directly help.
The machine is moving. Strategic intros and amplification now have real leverage. If any of the below are in your world, we'd love to hear from you.
US distribution & retail intros
If you know buyers, brokers, retail operators or distribution partners in the US, now is the moment to open those doors.
Capital & investor connections
We are building a stronger case for US expansion. Intros to aligned capital partners and operators are valuable right now.
Amplify the brand
Share Hyro with athletes, teams, retailers, distributors and creators who care about better hydration and brand heat.
This business feels different now. Bigger. Sharper. More inevitable. The numbers are catching up to the ambition, and the infrastructure is starting to look like the future we've been building toward.
Steve
